Our Intent towards Sustainability
At the heart of our operations is a strong commitment to be sustainable. Over the past few years, we’ve taken meaningful steps to reduce our environmental footprint—starting with eliminating physical files and shifting to a digital framework for internal processes, confirmations, and itineraries.
You have seen this difference when we share confirmations and documents for guests. We go the extra mile by ensuring our team is always on-hand to assist guests when dropping them off to attractions with digital tickets.
We are also blessed to operate in a region which has taken active steps towards digitalization and encouraging paperless processes, while integrating environmental sustainability in its developmental plans.
The UAE’s Green Agenda - 2030 is a long-term plan to achieve the goals of sustainable development in the UAE and make its economy more environment-friendly. It has strategic objectives and includes various programmes and initiatives to achieve them.
Under Oman’s Vision 2040, the country is undertaking the construction of green cities, eco-tourism zones, reforms for efficient waste management, and other undertakings that encompass the nurturing of environmental issues alongside governance and economic development planning.
The State of Qatar’s National Vision 2030 prioritizes environmental stewardship to build a more sustainable future. Qatar has implemented many programs and projects to curb air pollutants, reduce CO2 emissions, and increase reliance on renewable energy.
Inspired by the leadership of our destinations, we are actively engaging in practical solutions.
We also believe in giving back to the community. Wherever possible, our corporate gifts are sourced from local artists and vendors, supporting small businesses and preserving regional craftsmanship.
We have also introduced programs designed with a focus on sustainability: itineraries that include a choice of eco-friendly vehicles, responsible hotels, desert properties and camps that prioritize environmental stewardship.
We know we have a long way to go in playing our part to shape a greener future for travel - however we are actively looking at best practices and implementing changes that can be expanded further — one experience at a time. We believe in giving our partners options that suit them best for the most enriching experience.
